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Catalog 2023-2024
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A Personal Note From Our President
University Profile
Mission
History
Location
Facilities
Governance
Accreditation, Recognition, and Affiliation
Admissions Information
Undergraduate
Graduate
Financial Information
Overview
Federal Aid
Tuition and Fees
Student Life
Overview
Organizations
Academic Information
Graduation
Academic Integrity Violations and Misconduct
George M. Manuel Library
Family Education Rights and Privacy Act (FERPA)
Institutional Review Board (IRB)
Grading Scale and Academic Progress
Credit Recognition and Transfer Policy
Attendance and Participation
Misc Policies
Student Academic Complaints
John Wesley School of Leadership
Overview
Graduate
Innovation (FA23)
Innovation (SP24)
Leadership
Doctoral
Educational Administration
Healthcare Administration
Innovation (FA23)
Innovation (SP24)
Leadership
Organizational Management
Moore School of Education
Overview
Undergraduate
Education
Graduate
Master of Education
Concentrations
Patterson School of Business
Overview
Undergraduate
Bachelor of Business Administration
Bachelor of Business Administration with Minor
Minors
Esports
Management
Sports Management
Graduate
Master of Business Administration
Sustainability
Piedmont Divinity School
Overview
Undergraduate
Bible
Biblical Studies (BA)
Biblical Studies (Certificate)
Minors
Ministry
Graduate
Biblical Studies
Master of Divinity
Ministry
Ministry (Portuguese)
Ministry (Spanish)
Doctoral
Ministry
School of Arts and Sciences
Overview
Undergraduate
Biology (BA)
Biology (BS)
Computer Engineering
Computer Science
Criminal Justice
Deaf Studies
Electronics and Electrical Engineering
Information Systems
Interdisciplinary Studies (AA)
Interdisciplinary Studies (AS)
Interdisciplinary Studies (BA)
Interpreter Training Preparation
Nursing
Psychology (BA)
Psychology (BS)
Public Health
Sign Language Communication
Minors
American Sign Language
Criminal Justice
History
Humanities
Math
Public Health
Graduate
American Laws and Justice
Computer Engineering
Computer Science
Counseling
Criminology
Cybersecurity
Data Science
Electronics and Electrical Engineering
Engineering Management
English
Healthcare Administration
Nursing
Public Health
Course Descriptions
General Education Courses
Faculty
Reference Information
Doctrinal Statement
MKT 630
Marketing Management
3 Credit Hours
This course provides a detailed overview of how marketing managers make marketing decisions. It examines product and service segmentation strategies, promotion and advertising, new product development, and pricing.
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